The Naked Bee was founded on a simple principle – the idea that a business should give more than it takes. We strive to create products that make a positive impact on both people and the planet. We at The Naked Bee are passionate about this philosophy – that's why we choose to use only the safest and most responsible ingredients. We never use questionable preservatives like parabens, and we make everything in the USA to ensure this quality. All Naked Bee products are cruelty-free.